Celebrating 50 Years of Serviceplan Group
Serviceplan, 1970
Dr Peter Haller and Rolf O. Stempel set up an advertising agency. They quickly realise that they want to offer more than just creative services; their aim is to provide their clients with marketing solutions integrating all kinds of disciplines. An idea is born and they call it the ‘Serviceplan’. Printed on an A1-sized sheet of paper, the plan represented a model integrating and interlinking elements of a communication, production and distribution strategy. The approach behind it was explained in detail in a brochure entitled “In the future, the overall concept will be key”. The Serviceplan quickly became a hit for Haller and Stempel, while also forming the agency group’s DNA and serving as its namesake. Every bit as prominent as the clear structure is the company logo: SP, two connected letters, modern, dynamic.
My business partner Rolf Stempel and I had a plan to create a new type of agency. An agency that offers not only creative advertising, but also marketing services.
Dr. Peter Haller
Serviceplan Group, 2002
Florian Haller becomes head of the agency. “We have a principle that throughout the work of our agency has always made it stronger - this is trust in our employees, which gives them the courage to take everything into their own hands and constantly apply new approaches to their work. Even if it involves the risk of failure or something not working. This is a fundamental prerequisite for innovation - and a very important element of our corporate culture."
Serviceplan Group, 2020
In collaboration with the design studio Studio Oeding, an anniversary logo was created that visualizes the direction of the agency group. Throughout the 2020 anniversary year, this new logo will be used to complement Serviceplan's corporate branding in advertising, merchandise, stationery and office design. The logo, with the tagline “Born Integrated,” signifies an integrated and holistic communications approach that is currently implemented in no less than 24 locations around the world, and is also a tribute to the agency’s two founders.
In our 50-year agency history we have constantly developed ourselves further. This attitude has driven us in the past 50 years and will continue to do so in the future. Onwards and upwards is our ethos.
Dr. Peter Haller