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Virtual experience – Kinestical online event

Jura

Virtual experience – Kinestical online event

Virtual experience – Kinestical online event
  • Industry

    Dark Market
  • Category

    Creative
  • Client

    JURA

How to draw audience to brand and uprise the brand awareness rate? For Jura we developed the activation combining mix of solutions

  1. Creative development and gift-pack production
  2. Influence marketing
  3. Online event management

What was the objective? 

The main objective was to uprise the brand awareness and total cover maximization based on sharable content

Solutions:

  1. We developed creative concept storying around the mystery pad-locked parcel from Jura island
  2. Distributed parcel among 25 influencers selected accordingly to brand profile and social graph 
  3. Invited influencers to immersive online event – kinestical audio tour with consecutive unpacking followed with video tour along Jura accompanied by freshly made cocktail 

What was the result? 

  1. We overpeaked the KPI for UGC-content by influencers by 60% 
  2. Actual KPI for coverage overscored the planned figures by 42%
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