How to draw audience to brand and uprise the brand awareness rate? For Jura we developed the activation combining mix of solutions
Creative development and gift-pack production
Influence marketing
Online event management
What was the objective?
The main objective was to uprise the brand awareness and total cover maximization based on sharable content
Solutions:
We developed creative concept storying around the mystery pad-locked parcel from Jura island
Distributed parcel among 25 influencers selected accordingly to brand profile and social graph
Invited influencers to immersive online event – kinestical audio tour with consecutive unpacking followed with video tour along Jura accompanied by freshly made cocktail
What was the result?
We overpeaked the KPI for UGC-content by influencers by 60%
Actual KPI for coverage overscored the planned figures by 42%